There is lots of discussion going around Google PageRank, what actually it means, how it affects website listing and what can one do to increase it. With the introduction of Google’s toolbar, anybody who has installed it can now immediately see the PageRank of any web page online. But how does it work?

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The Philosophy behind Page Rank

Think of the World Wide Web as a new marketplace where the major commodity traded is information. As is the case with all free markets they attract both the good and the bad. There are those who have legitimate offerings in the marketplace and those who flood the market with garbage, with profit at any cost as their only goal. Read more